Portfolio site of Kevin McElroy, Digital Creative Director at Organic in Detroit.
My projects include work for Jeep, Ford, Lincoln, R&R Games, FIGO Salon & more. You are seeing this text because your browser doesn't seem to have Flash installed. If you think this is in error please bypass the detection if you wish.
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the basics...

Currently, I'm a Creative Director with 10 years of industry experience camping out at Organic in Detroit.

  • Dig design.
  • Dig the idea.
  • Dig motion graphics.
  • Dig photography.
  • Dig Flash.
  • Dig code.
  • You dig? ;)


Download PDF of Resume >>

 

Organic, MI

Digital Creative Director / July 2007 - Present

What an opportunity.

Simply put, my task here at Organic is to keep Jeep on the bleeding edge of the Digital medium.

I have a team of 10 creatives that wreaks of talent. We've garnered Jeep recognition by strategically plunging into social networking—connecting the outlying Jeep community & inviting avoiders through non-traditional media.

 

Wunderman Team Detroit, MI

Digital Creative Director / April 2006 - June 2007

Tasked with helping to revive the struggling Lincoln/Mercury brand, my role involves leading a team of 20 creatives into award winning executions and ultimately: client satisfaction. We think big, build big & have a damn good time along the way!

 

JWT Detroit, MI

Associate Creative Director / January 2005 - April 2006
Sr. Art Director / July 2001 - January 2005

What started as a simple design job turned into the opportunity to lead a team of 6 creatives through a multitude of online executions. Responsibilities included ideation, vendor management & precise project execution.

  • Creative Lead on FordVehicles.com
  • Creative Lead on FordRacing.com
  • Creative Lead on Ford Truck digital initiatives

     

    WAYNE STATE UNIVERSITY Detroit, MI

    Adjunct Faculty
    Fall 2005
    Invited to teach a senior level Interactive Art class in Flash with a concentration on blending various medias and refining student portfolios.

     

    FABRICA/UNITED COLORS OF BENETTON Treviso, Italy

    Consultant / Designer
    September 2000 – January 2001

    The result of a design competition, I was selected to participate in Fabrica's research center for international talent. Responsibilities included creative direction, project coordination and interface design for both benetton.com & colorsmagazine.com.

     

    BORDERS ONLINE Ann Arbor, MI

    Interactive Designer
    July 1999 – August 2000
    Interface designer for borders.com as well as a multitude of smaller site promotions,
    coding executions and kiosk design solutions. Borders is now serviced through Amazon.com.

     

    BOWNE INTERNET SOLUTIONS Birmingham, MI

    Interactive Developer
    June 1998 – July 1999
    Got my feet wet with a variety of HTML/Flash projects needed for sites including
    Cadillac, Buick and Merrill Lynch.